SABDA

Called agua de Jamaica, sorrel, or saril throughout Latin America
and the Carribbean, many are familiar with the beloved, red-hued
drink made from the calyx of the hibiscus flower (
hibiscus sabdariffa). Having fermented a batch I once made, I was inspired to create an identity capturing the experience of what it was like to taste this new accidental iteration.

Deliverables
Identity, Marketing, Packaging

Resources
Adobe Illustrator, Photoshop; Photography

Wordmark

Black on White

Sabda-16.png
Sabda_Logo - White.png

White on Black

Typography

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Edhan Martine.png
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Abygaer.png

Display | Tagline

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Fira Sans.png

Body

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Edhan Martine | Sharp serif

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Abygaer | Curved serif

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Abygaer | Curved serif

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Abygaer | Adjusted serif

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Abygaer | Curved serif

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Abygaer | Adjusted serif

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Abygaer | Curved serif

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Abygaer | Adjusted serif

Brand Colors

36235B

6B104D

FF9D5A

FFEC8D

006D93

Marketing and Promotion

Brand colors were paired with photography of statues from the Louvre and greater Paris to contrast against the concepts of stodginess and inanimateness, further highlighting
the whimsical but sophisticated  identity of the brand.

Statue 1.jpg
Statue 1.jpg
Statue 2.jpg
Statue 2.jpg
Statue 3.jpg
Statue 3.jpg
Statue 4.jpg
Statue 4.jpg
Sabda 4.jpg
Sabda Magazine Ad.png
Sabda Ad Mockup 3.jpg
Sabda Ad Mockup 4.jpg
Sabda Ad Mockup 5.jpg

Packaging Design

Sabda Bottle Mockup.png
Sabda Bottle Mockup.png
Sabda Box Package Mockup.png