SABDA
Called agua de Jamaica, sorrel, or saril throughout Latin America
and the Carribbean, many are familiar with the beloved, red-hued
drink made from the calyx of the hibiscus flower (hibiscus sabdariffa). Having fermented a batch I once made, I was inspired to create an identity capturing the experience of what it was like to taste this new accidental iteration.
Deliverables
Identity, Marketing, Packaging
Resources
Adobe Illustrator, Photoshop; Photography
Wordmark
Black on White


White on Black
Typography




Display | Tagline


Body

Edhan Martine | Sharp serif

Abygaer | Curved serif

Abygaer | Curved serif

Abygaer | Adjusted serif

Abygaer | Curved serif

Abygaer | Adjusted serif

Abygaer | Curved serif

Abygaer | Adjusted serif
Brand Colors
36235B
6B104D
FF9D5A
FFEC8D
006D93
Marketing and Promotion
Brand colors were paired with photography of statues from the Louvre and greater Paris to contrast against the concepts of stodginess and inanimateness, further highlighting
the whimsical but sophisticated identity of the brand.













Packaging Design


