VERAZ

Design concept for a skincare line using plant-based ingredients and backed-by-science formulations. Meaning "true" or "truthful" in Spanish, Veraz as a brand represents the following tenets:

1. Inform consumers about what they use in their products

2. Help them properly take care of their skin

3. Ensure people embrace with what their true skin looks like

Deliverables
Identity, Marketing, Packaging

Resources
Adobe Illustrator

Wordmark

Veraz_Wordmark - Black.png

Black on White

Veraz_Wordmark - White.png

White on Black

Typography

Cheva Display Regular 1.png
Cheva Display Regular.png

Display

Type 2.jpg
Bilo.png

Body

Illustrated Logo

Veraz_Illustration Inspiration.png
Veraz_Logo Illustration - Black.png
Veraz_Logo Illustration - White.png

Brand Colors

B1FF8D

007FFF

FF83A4

FFFFFF

AFAFAF

Logomark and Color Pairings

Veraz-25.png
Veraz_Logo Illustration - White copy.png
Veraz_Illustration Inspiration copy.png

Marketing and Promotion

Brand Tagline_1.jpg
Veraz_Advertisement 1.jpg
Veraz_Advertisement 2.jpg
Veraz_Advertisement 3.jpg
Veraz Billboard Ad.jpg
Veraz email.png

Click on image to view email design

Veraz Merchandise Mockup 2.jpg
Veraz Makeup Bag Mockup_edited_edited.png

Packaging Design

Veraz Bottle Mockups.jpg
Veraz Bottle Mockups 2.jpg
Veraz Soap Mockups.jpg