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VERAZ
Design concept for a skincare line using plant-based ingredients and backed-by-science formulations. Meaning "true" or "truthful" in Spanish, Veraz as a brand represents the following tenets:
1. Inform consumers about what they use in their products
2. Help them properly take care of their skin
3. Ensure people embrace with what their true skin looks like
Deliverables
Identity, Marketing, Packaging
Resources
Adobe Illustrator
Wordmark
Black on White
White on Black
Typography
Display
Body
Illustrated Logo
Brand Colors
B1FF8D
007FFF
FF83A4
FFFFFF
AFAFAF
Logomark and Color Pairings
Marketing and Promotion
Packaging Design
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