BOUNDS

Originally conceived as a mental health non-profit organization, Bounds is a mobile app concept that promotes self-care by helping users soothe, regulate, and understand their thoughts, emotions, and physical feelings. The concept of the app serves as a way to allow grace and compassion for oneself but make the effort to grow self-awareness despite missteps or regression.

Deliverables
Identity, Marketing

Resources
Adobe Illustrator, Draw; Figma

Concept Sketches

Bounds Sketch 1.png
Bounds Sketch 2.png

Wordmark

Bounds_Dill.png

 Dill
Wordmark Inspiration

Bounds_Wordmark - Black.jpg

Black on White

Bounds_Wordmark - Black.jpg

Illustrated Wordmark

Bounds_Wordmark - White.jpg

White on Black

Typography

Bounds_Typography.jpg
Optima Regular.png

Body

Type.png
Lato.png

Web

Brand Colors

BAB0FF

FFFFFF

E7FC92

BCBCBC

FFCB7C

000000

Cognitive Diary App User Flow and App Screens

Bounds Cognitive Diary App User Flow.png

Marketing and Promotion

Bounds_Bounds Ad 1.jpg
Bounds_Bounds Ad 2.jpg
Bounds_Bounds Ad 3.jpg
Street-Wall-Logo-Mockup.jpg
Bounds Magazine Ad.png
Underground Ad.jpg
Bounds Hoodie Mockup_edited_edited_edite
Bounds Winter Hat Mockup.jpg
Bounds Journal.jpg
Bounds Sticker Mockup.png